Lead Generation guide

Appointment Setting vs Hiring Internal SDRs

Compare outsourced appointment setting with the fully loaded cost of an internal SDR function.

What business leaders should consider

The comparison should include recruitment, ramp time, management, data, sales tools and the cost of inconsistent capacity—not salary alone. The best model depends on sales complexity and how much control the business needs.

A practical way to assess it

  • Salary and employer costs
  • Recruitment and ramp time
  • Data and prospecting tools
  • Management capacity
  • Target meetings per month
  • Seasonal or campaign demand

The right answer depends on your volumes, service levels, processes, technology and internal management capacity. Global Tech Solutions can help you map the work before recommending a delivery model.

Good outsourcing starts with process clarity.

We recommend defining the outcome, workload, quality measures and ownership before comparing delivery options.

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